Experiment808

Experiment808 is a Brooklyn based brand that specializes in creating electronic equipment for aspiring experimental music producers and DJ’s. Their focus is creating specialized computer applications and electronics to fit any mixer’s needs. The bright and edgy branding seeks to reflect the cutting edge technology of Experiment808’s catalogue but reflects the eccentricity of their consumers. The ink marks utilized represent the the company’s mission statement to create a brand that allows their customer base to be free in their experimentation. Each page of the guide has extensive writing about the brand’s image, alternate logo’s, and how to apply brand identity to the company’s target uses.